Beauty Industry

Nautica Unveils Pure Blue Fragrance

Inspired by the water, the vegan fragrance features a minimalistic formula.

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By: Charlie Sternberg

Associate Editor

Nautica, a Coty brand, has introduced Nautica Pure Blue, a clean, refreshing fragrance for men who desire to reconnect with nature and the ocean.
 
The water-inspired fragrance features a vegan, minimalistic formula that delivers a long-lasting scent and is structured around Fougere and marine notes like the vibrant energy of Blue Eucalyptus and the pronounced warmth of Madagascar Vanilla.
 
Packaged in an FSC-certified carton, Pure Blue seeks to promote mindful consumption. Also, as a proud corporate partner of Oceana, Nautica Pure Blue will not be wrapped in cellophane plastic.

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